BRANDING

HopePHL REBRAND

Designed the logo and visual identity for the rebranding and merger of PEC (People's Emergency Center) and YSI (Youth Service, Inc.) into HopePHL, a Philadelphia-based human services organization. The rebrand highlights the organization’s mission to support children, families, and communities through housing, advocacy, and trauma-responsive services. The project included logo creation, brand color palette, typography, stationery design, social media assets, and website mockups, ensuring a cohesive and impactful brand identity. Visit the website here: www.hopephl.org.

PEC 50TH ANNIVERSARY EVENT

Created a cohesive visual identity for PEC’s 50th-anniversary celebration at the Penn Museum. The design integrated Philadelphia’s dynamic street graffiti style with illustrations inspired by the museum’s ancient Egyptian statues, reflecting the event’s unique theme. Deliverables included a custom logo, statue illustrations, online flyers, banners, event invitations, and a program booklet, ensuring a vibrant and memorable event experience.

RESULTS BOSTON GYM

Designed a sleek and modern logo for a gym in Boston, MA, featuring an integrated "R" and "B" symbol to reflect the brand name. The color palette centers around a vibrant Miami blue, chosen to evoke the gym's energetic atmosphere, illuminated by neon lights and spotlights reminiscent of nightlife. The branding extends to versatile applications, creating a bold and cohesive identity that resonates with the gym's dynamic and contemporary vibe.